Trade Secrets: Four Core Strategies to Maximize Value for Service Companies

"Trade Secrets by Brian Sooy shouldn't be secrets at all, yet most of us have never applied these practical, easy-to-understand ideas to optimize our businesses. Thanks, Brian, for making practical solutions so accessible!"- Donald Miller, author of Building a StoryBrandUnlock the Branding Secrets That Drive Service Business SuccessWhy do some service companies thrive while others remain "best-kept secrets"? In Trade Secrets: Four Core Strategies to Maximize Value for Service Companies, Brian Sooy—a StoryBrand-certified marketing expert and fractional chief brand officer for multiple service firms—reveals a proven framework to simplify branding and amplify your impact.Tailored for small business owners and operators, from HVAC to wealth management, this book cuts through the jargon to deliver actionable strategies that transform your brand into a growth engine.Discover the CORE framework—Clarity, Orientation, Relevance, and Experience—a blueprint tested across industries to align your brand with your business operations. Learn to clarify your message, orient your company toward customer needs, build relevance that wins trust, and create experiences that turn clients into advocates.These scalable tactics boost visibility, drive revenue, and secure a sustainable competitive advantage, whether you're launching a startup or scaling an established firm.Unlike typical branding guides, Sooy's outsider perspective and 40 years of design leadership offer a fresh, practical approach that integrates with business operating systems like EOS or Business Made Simple.Stop competing and start winning. Grab Trade Secrets and equip your service business with the tools to flourish in a noisy market! Read more